Potential Political Campaign at College to Encourage Teenagers to Vote

College Campaign to Encouragement Teenagers to Vote

-What are young people interested in?
Most young people of today's generation are interested heavily in digital items such as phones, computers, tablets and so on. This is mostly because of how they've been raised into a generation that uses it the most compared to previous generations. It is also much easier to access information, images etc.. Not only that but there is something about technology that intrigues younger people. Myself included.

- How can these interests be used to get young people to vote?
This is pretty much self-explanatory, technology is a major part in advertising or gathering information in this generation. Even visiting a website is technically being part of the view-count for that website, which is classed as primary research. If you create a really interesting and visually appealing website or video or some form of media that can be posted around on social media sights, then people are much more likely to view it other than a poster in a corridor. 

- How can the act of voting in the election be made interesting/How to get young people interested in politics/voting?
Make the concept look more interesting, even adverts about politics/voting on the TV look really dull and boring, but imagine if that advert had a concept of teenagers going into the voting hall to vote (possibly alongside adults) and the whole colour-grade of that advert looked really visually vibrant and the graphics at the end were all various different shapes and colours. That would surely have even the smallest effect on persuading teenagers to vote?

- Which media formats would work for the campaign?
I would say various formats. Mainly something that is quick and easy, like the play of a button on a video. Most teenagers wouldn't want to pick up a newspaper or magazine because it's 'boring' or 'what old people read' or 'it won't look cool'. But some surprisingly do! Think of it in social media terms, a teen is scrolling down their news feed with a white background, and they suddenly see a video with a really vibrant and colorful thumbnail, it will stand out to them and all they have to do is click play and the information is being fed to them on a plate, whether they choose to keep listening or take in what is being said. he trick is to get them watching within the first 10 seconds, that's the most important part. 

- What would the style, content and information be like?
It would almost definitely have to be vibrant and colorful - it's just what attracts the eye. They create a much more positive mood and atmosphere compared to darker and dull colors. The information would have to be visually interesting, use graphs, graphics/images to illustrate what is being said. And the information would have to be compacted into short and sweet sentences. 

-How would I go about researching this to find out?
There are various ways, one would be to create an online survey and ask people to fill it out on various social media platforms. Another way would be to physically go out and ask people themselves. 

What people at college currently think of politics/voting?
As you would expect, the majority of people in college don't know or have any interest what-so-ever in politics. Some don't even know who the prime minister is, whether they were joking or not I don't know but some people genuinely don't. I recall only 2 or 3 people out of 50-60 asked read about politics everyday, which is such a small amount. 


What media I could create to promote voting?
Myself being heavily interested in the video world would mean that I would probably make some form of graphical video with some actual video element involved also. What would be best is to research into the best format that teens like, both in college and in general over the entire country/world and then work around that.