Biscuit Evaluation/Analysis

Biscuit Evaluation/Analysis

At the start of todays lesson we were each given a number from 1-5 and divided into groups. We were first told to open up an audio recorder on the computers and then presented with a plate of two biscuits.

There was a sheet on the table that said the following:

1. First Impressions

2. Smell

3. Texture

4. Taste

5. Visual Representation

6. Quality and Cost 

As soon as I saw this sheet and the biscuits I knew exactly what we were going to do. It all added up. So.. what we had to do was record ourself tasting a biscuit and then comment on the 6 things listed above. 

It all seems a little odd doing this, why biscuits? The whole idea of this was to get us into a 'focus group'. This is where people come together into a group and discuss about a topic, so similar to a survey and is a form of gathering research. 

So what did I do? 
I ate the biscuit and then described what I fought about the First Impressions, the smell, texture, taste, visual representation and the Quality and Cost ( as already described).

What did I know?
Before this task I was aware of what a focus group was and I knew what happened within a focus group but I haven't ever really been in a focus group too much so it was good to get into a focus group and do this task. 

Below is a link to our audio recording:
After this we then tought of the goods and the bads of a focus group. This is what the class came up with:

Positives:

Speed of response

More detailed opinion

Honesty?

Personal response

Negatives:

Influence 

Time for researcher
Not always what you want to hear
Questions not always answered
Difficulty with language

After this we were then assigned to a small group with people from the class and we had to find a group of people (focus group) to discuss our posters designs from the people in our group. We thought of guidelines to help the people in the focus group along with the analysis of the poster:

Target Audience?
Eye catching design?
Legible text?
Clear message?
Encourage you to vote?
Do you like it?
Best place to display?

After the focus group had finished discussing their views of our posters we asked them to fill out a survey to get a demographic. Below is the results of that survey:

We also recorded the focus groups audio so we could get their very first opinions/impressions of the poster, below is the link that somebody in my group uploaded:




Here are the images of our posters from the group:

First Impressions
Visual Impressions
Colour
Text
Effectiveness